My Private Lender is owned by MortgagePRO, which approached us with a problem that needed a solution. They had five websites that were not receiving the traffic they expected, so they asked us to review the sites. We could see that proofing and editing the content would be helpful, but felt that a redesign to update the websites from their 5+ year old designs would really improve their image. As well, the content was duplicated across all the websites, watering down their expertise and message. We suggested a complete content reorganization and website redesign for streamlined, fresh looks that would focus on the amazing services they provided. Once the content was reorganized and fine-tuned, it became four solid and clear websites with distinctly different offerings. This one highlights their expertise in providing private loan services for home owners who need funds but who may fall outside of standard bank loan criteria.