Imagine if you can, a time before the Internet, when businesses had to manually collect data by physically asking customers how they found them or by counting coupons or vouchers they received back from a promotion in order to gauge how successful it was. Basing important business decisions on this data was a little risky because the demographics wouldn’t necessarily be accurate and there was plenty of room for human error with those manual counts, but it was a best guess.
Now, consider that all this work can be done automatically for you using computerized collection with Google Analytics, providing you with accurate, empirical data that you can use to make well informed decisions that will make a bigger and better impact on your business.
More and more business owners are catching on to Google Analytics and how it has become an essential tool that underlines efficiencies and opportunities for growth and customer reach. Your website analytics provide you with statistical data that show you who is visiting your website, what they are doing on your site, how they found your site, what is working best on your website, social media and online advertising, and give you the information you need to tweak and change what you are doing to get better results.
There is an estimated 1.8 zettabytes (that’s a lot) of data floating out there which can be intimidating for anyone to consider, but let’s look a few features of Google Analytics and some ways we can help grow your business using these powerful tools.
Google Analytics is a report based system. It can pump out reports like Hollywood pumps out movies. There’s clearly an abundance of them. The reports we commonly suggest to clients are typically broken down into four main categories:
Audience – who is visiting your site, measured using the following attributes:
Acquisition – how they are getting to your site, using these 5 avenues:
Behaviour – what visitors are doing once they arrive to your site, a few reports are below:
Conversions – have visitors done what you wanted them to do, essentially did they buy?
Take a deep breath; it’ll be alright, I swear. That was a lot of information. Yet, this is just small sampling of what Google Analytics can do! As mentioned earlier, Analytics is an extremely efficacious collection of tools that can assist business owners in making well informed decisions that will affect their online presence and in return, their bottom line.
That’s why the Trends Analytics Service is so valuable for our clients.
We work with business owners to find out what information would be the most useful to help them improve their business. We then create monthly reports that provide that information in a format that’s easy to read and easy to use. Our goal is for business owners to have the right information to make good business decisions, and your website analytics are an excellent source.
Be confident your decisions are based on solid data rather than guesswork, and watch your business improve! Contact us today for more information and to get your reports running.